Yes, Google Data Studio is totally FREE to use. To use this amazing tool, you just need a Google account.
But you have to consider Data studio as a reporting software only. Google Data Studio needs data information to show graphs, charts, cards, dashboards, etc. Connections to some data providers or data sources have a cost. Take a look at FREE list of data sources bellow:
FREE Google Data Studio data sources
- Google Analytics
- Google Ads
- Hojas de cálculo de Google
- Campaign manager
- Display y Video 360
- Search Ads 360
- Google Ad Manager
- Google search Console
- YouTube Analytics
Another Google products like BigQuery, Firebase, Cloud SQL or Google Play require a high data volume, for those you have to pay data storage fees.
If you need to show data information from Facebook, Instagram, Twitter, LinkedIn and other platforms, you’ll need a connector like Supermetrics for data Studio to extract that data.